BUILT FOR OWNER-OPS AND FLEETS UP TO 50 TRUCKS

Five hires that run your office while you run your trucks.

Right now, your crew is books loads — and they don't take Sundays off.

Whether you run one truck or fifty, you're still juggling 4–5 apps and chasing late checks at midnight. Backhauler is one team that handles the four jobs every owner-op and fleet owner is sick of: finding loads, getting paid, hiring drivers, and keeping brokers warm.

Start free trial Watch the 30-sec demo

hires that never quit

$170+

per truck saved

20–35

hrs back per week

24/7

on the clock

DEX

Dispatch

PENNY

CARSON

Broker rep

RILEY

Recruiter

CHIEF

router

RPM

$2.76

GA → FL · 670mi

FACTORED

$1,757

OTR · 4h ETA

LIVE · DECISION FEEDtenant: demo-001

DEX·dat_search_loads · 5 candidates

reasoning logged → audit_log.jsonl · approval gate armed

DEX·load found·GA → FL · $2.76/mi · 0mi deadhead

PENNY·invoice sent·INV-99481 · $1,850 · Apex Logistics

CARSON·broker match·Apex · 92% lane fit

RILEY·applicant scored·John Doe · CDL-A · 84/100

DEX·rate con flagged·$2.20/mi — under your floor

PENNY·factor advance·OTR · $1,757 in 4 hours

CHIEF·handed to DEX·owner asked for a load

CARSON·setup packet sent·5 docs · 91 seconds

RILEY·DOT screen booked·physical + MVR + drug

DEX·load booked·DAT-99481 · waiting on your nod

PENNY·late notice sent·Coastline · 33 days past due

CARSON·Q1 scorecard·Apex · 14 loads · 31-day pay

DEX·load found·GA → FL · $2.76/mi · 0mi deadhead

PENNY·invoice sent·INV-99481 · $1,850 · Apex Logistics

CARSON·broker match·Apex · 92% lane fit

RILEY·applicant scored·John Doe · CDL-A · 84/100

DEX·rate con flagged·$2.20/mi — under your floor

PENNY·factor advance·OTR · $1,757 in 4 hours

CHIEF·handed to DEX·owner asked for a load

CARSON·setup packet sent·5 docs · 91 seconds

RILEY·DOT screen booked·physical + MVR + drug

DEX·load booked·DAT-99481 · waiting on your nod

PENNY·late notice sent·Coastline · 33 days past due

CARSON·Q1 scorecard·Apex · 14 loads · 31-day pay

MILE 01

SECTION 01 — WHERE THEY EARN THEIR KEEP

The four jobs every fleet owner is tired of doing.

These four corners are where small carriers bleed time and money. Hire one agent for the worst pain, or hire all four and stop touching paperwork.

P/01

Finding loads

RUN BY DEX

Watches DAT and Truckstop every minute
Flags low rate cons before you book them
Texts the driver their next pickup

GA → FL · 670mi

P/02

Getting paid

RUN BY PENNY

Same-day invoicing the second a POD comes in
Files to your factor automatically
Chases every broker past 30 days

INV → FACTOR

P/03

Hiring drivers

RUN BY RILEY

Texts applicants the moment they apply
Books DOT, MVR, and drug screens in one shot
Walks every new hire through their first 14 days

DOT · CLEARED

P/04

Working brokers

RUN BY CARSON

Sends setup packets to new brokers in 90 seconds
Pings the warm ones when a truck goes empty
Quarterly scorecards on every broker you book

MC-512345

MILE 02

SECTION 02 — MEET THE CREW

Five hires. Each one a specialist. None of them call in sick.

You talk to CHIEF. CHIEF puts the work on the right specialist. Anything that books a load or moves real money waits for your OK — everything else just gets done.

A/00 — YOUR RIGHT HANDONLINE

CHIEF

the one you talk to

The one person you talk to. Knows where every truck, load, and dollar is — and tells the right specialist what to do.

/Text or Slack one number — no more app-juggling
/Always knows the state of every truck and invoice
/Pulls you in when something needs your call

SAMPLE REPLYBrief for Tuesday: 4 trucks moving, T-014 still empty in ATL. PENNY collected $4,800 on Apex past-dues last night. RILEY has 2 applicants stalled on drug screens. Want me to chase Quest?

Decisions routed

100%

every request goes to the right specialist

Owner pings

<1/day

only when something actually needs you

Morning brief

7AM

delivered before your first call

Try chatting with CHIEF →

DEXPENNYCHIEFRILEYCARSON

A/01ONLINE

DEX

Your dispatcher

Hunts loads on DAT and Truckstop 24/7, picks the best paying ones, sends drivers their pickup info.

/Watches the load boards 24/7 — never misses a high-RPM load
/Reads every rate con and flags the lowballs
/Texts drivers pickup details and tracks the run

Avg RPM improvement+18%

Lane response time<30s

SAMPLE REPLYHeads up on the CH Robinson rate con for ATL→MIA — $1,800 is 12% under your lane average and doesn't include detention. I'd push back to $2,050. Want me to send the counter?

See DEX in action

A/02ONLINE

PENNY

Your AR clerk

Turns each delivery into an invoice in under a minute, files it to your factor, and chases anyone who's late.

/POD lands → invoice out the door in 60 seconds
/Files to OTR, TBS, HaulPay — whoever you use
/Calls and emails brokers the second they're 30 days late

POD → invoice60s

DSO reduction−9 days

SAMPLE REPLYPOD just landed for DAT-99481, Apex Logistics, $2,450. Invoice 2026-0431 went out at 9:14am, factor submission queued to OTR. Apex is currently 22 days on this lane — should be fine.

See PENNY in action

A/03ONLINE

RILEY

Your recruiter

Texts every applicant in 90 seconds, runs DOT, MVR, and drug screens, walks new hires through their first 14 days.

/First text out before your competitor sees the lead
/Books DOT physical, MVR, and drug screen in one click
/Runs 14-day onboarding so nobody gets dropped

First-touch time<90s

Application → seat↓ 5 days

SAMPLE REPLYNew applicant just came in — John Doe, CDL-A, 3 yrs OTR, 0 accidents, Memphis. Pre-qual score 87/100. I texted him the orientation packet at 9:02. Want me to book his DOT physical at Concentra Memphis tomorrow 8am?

See RILEY in action

A/04ONLINE

CARSON

Your broker rep

Sends new brokers a clean setup packet, pings warm brokers when your truck goes empty, keeps the good ones happy.

/Setup packet (COI, W9, MC, references) sent in 90 seconds
/Truck goes empty → top brokers pinged before lunch
/Quarterly scorecards so the lanes that pay stay paying

Setup packet → first load5 days

Repos pings → cover37%

SAMPLE REPLYTruck T-014 just delivered Atlanta empty. I'm pinging your top 6 brokers for that lane — Apex, JBHunt, England, plus three regional reefer specialists. Last cover on this lane was $2,180. Want me to hold the floor at $2,000?

See CARSON in action

CREW STANDARDEvery agent runs on the same rules: approval before money moves, full audit log, never invents data.

Read the crew SOP →

MILE 03

SECTION 03 — HOW A NORMAL DAY WORKS

One number to text. Four specialists on the job. Nothing slips through.

You text CHIEF

Plain English, like you'd text your dispatcher. "Find a load for T-014 out of Atlanta Wednesday." That's it. CHIEF reads it, checks where every truck is, and figures out who handles it.

CHIEF puts the right person on it

DEX takes loads. PENNY takes invoices. RILEY takes drivers. CARSON takes brokers. Each one only does the job they're good at — no jack-of-all-trades, no dropped balls.

The work gets done — you keep the wheel

Anything that books a load, sends real money, or commits a truck pauses for your OK. Everything else (research, follow-ups, paperwork) just gets done. You see every move they make.

LET'S BE HONEST

We're not a load board. We're not a factor. We're not a TMS.

Keep your DAT or Truckstop subscription. Keep your factor. Keep QuickBooks. Backhauler logs into all of them and works them for you — like a remote employee would. We make the tools you already pay for ten times more useful. We don't replace them.

WHAT WE'RE NOT

× A load board (we work yours)
× A factor (we file to yours)
× A TMS (we run on top)
× A new app to learn

WHAT WE ARE

/ Five specialists working your tools
/ Same-day invoicing from a POD
/ Late-pay chasing that never quits
/ A chat thread, not a dashboard

DAT / TruckstopQuickBooksOTR / TBS / HaulPayDocuSign · HireRight · QuestSlack · SMSGoHighLevel · HubSpot

07:14 — BROKER REPORT

YESTERDAY

3 setup packets sent, 1 broker reactivated (BlueRidge, 9d silent).

TODAY

Repos pings to Apex + BlueRidge. Q1 scorecards drop at 8am.

THIS WEEK

Pitch dedicated lane to Apex. Two new brokers from MC scrape.

ALWAYS MAKING YOU MORE MONEY

Every brief ends with one play to run that week — bumping a lane's RPM, switching factors, testing a new hiring channel, waking up a sleeping broker. Over 3 months that's ~60 small wins stacked on top of each other. That's how the numbers actually move.

MILE 05

SECTION 05 — WORKS WITH YOUR STUFF

Keeps every tool you already pay for. Beats the ones that won't cooperate.

Don't throw out your load board, your factor, or your hiring tools. Backhauler logs into all of them and works them for you. If one of them locks the door, we go in through the window — at no extra charge.

Load boards & TMS

DAT

Truckstop

McLeod

Samsara ELD

Motive ELD

Geotab

Money

QuickBooks

OTR Capital

TBS Factoring

HaulPay

RTS Financial

Stripe ACH

Drivers & screens

DocuSign

HireRight

Quest Diagnostics

Tenstreet

DriverReach

Indeed / CDL.com

Brokers & comms

GoHighLevel

HubSpot

Salesforce

Slack

Twilio SMS

Gmail / Outlook

SOME PLATFORMS DON'T PLAY NICE. WE STILL SHIP.

Got a tool that won't connect to anything? We'll handle it.

When a load board, your factor, or some broker portal locks everyone out — or wants $30k/year for the privilege of connecting — we don't hand you a bill. We build a workaround as part of your setup. Could be a bot logging in for you, an email parser, a CSV sync, or something else. The agent doesn't notice the difference. You don't either.

Logs in like you would

Reads emails & EDI

Pulls data from PDFs

Custom hooks

CSV / SFTP sync

Click-bots if needed

Built into your flow

48-hour fix promise

HOW THE WORKAROUNDS LAND

From "this thing is the worst" to fixed.

01
Day 1: we list every tool you fight with
The good, the bad, and the one that still wants a fax. All of it goes on the sheet.
02
We build the workaround into setup
No surprise invoices. Whatever it takes — bot, email parser, CSV sync — comes with the package.
03
We keep it running
If they change something and it breaks, we fix it inside 48 hours. In writing, in the contract.

Tell us your worst tool

MILE 06

SECTION 06 — ROI

A 15-truck fleet keeps $0/mo that used to walk out the door.

Plus 20–35 hours a week off your back. That's a part-time dispatcher, a part-time AR clerk, and your weekends — all for less than the cost of one human hire.

SOLO

An owner-op keeps ~$1,200/mo and 8–12 hrs/week back — one rebooked lane covers the whole month. DEX hunts loads while you're driving; PENNY invoices every POD same-day.

What you spend now$170–$230 / truck / month

Apps you stop paying forDispatch, AR, hiring, broker CRM

Hours you get back8–12 hrs solo · 20–35 hrs at 15 trucks

Up and running in2 weeks (solo: a few days)

per truck in late checks you stop writing off

0.0x

more drivers in the pipeline for the same recruiting spend

0/7

loads booked while you were asleep — used to be zero

MILE 07

SECTION 07 — PRICING

Hire one. Hire the whole crew. Or only pay when we actually collect.

Owner-Op

One truck, one driver, no time. DEX hunts loads while you drive, PENNY invoices the second a POD lands.

$499SETUP

$149/mo

DEX (load hunter) + PENNY (invoicing & late-pay chase)
CHIEF lite — one chat thread on your phone
Pays for itself in one rebooked lane
Self-serve setup in a few days
No long-term contract — cancel anytime

Start free trial

Solo Hire

One specialist for small fleets. Pick the job that's killing you and put a pro on it.

$7,500SETUP

$1,500/mo

Pick one: DEX, PENNY, RILEY, or CARSON
Text or Slack — no app to learn
You approve anything that moves money
Plugs into the tools you already use
Up and running in 30 days

Start free trial

MOST PICKED

Loads & Money

DEX + PENNY. Loads coming in, checks going in. The two that move the P&L.

$12,500SETUP

$2,800/mo

Dispatcher + AR clerk together
Both report to CHIEF, one chat thread
Find a load → invoice → factor in one flow
Hooks into DAT, Truckstop, OTR/TBS/HaulPay
Weekly numbers review with our team

Start free trial

Full Crew

All four specialists + CHIEF. Your whole office, on one team, on one screen.

$18,000SETUP

$4,500/mo

DEX + PENNY + RILEY + CARSON
CHIEF runs the whole crew for you
Every back-office job covered
We learn how YOU run your fleet
A real human on call if it breaks

Start free trial

PAY ONLY WHEN WE COLLECT

$7,500 setup + 5–8% of the late checks PENNY actually brings in (capped). No collection, no fee. For carriers sitting on a pile of 30+ day invoices. We'll cap the percentage so you always come out ahead.

Talk to sales

MILE 08

SECTION 08 — FAQ

The stuff every owner asks before they sign.

If yours isn't here, email hello@backhauler.ai.

No — there's a tier built for you. The Owner-Op plan ($149/mo) strips out hiring and broker management you don't need, and gives you DEX hunting loads while you're driving plus PENNY invoicing every POD same-day. Most owner-ops make it back in one rebooked lane. Set up takes a few days, no long-term contract, cancel any time.

No. We're not another piece of software for you to learn — we're staff. Your loads stay in your load board, your invoices stay in your factor, your driver files stay where they are. Backhauler logs in and works the tools you already pay for, the same way an employee would.

On your stack. Loads in your load board. Invoices in your factor's portal. Driver records in your ATS or spreadsheet. We only keep the conversation history and the record of what we did — so you can see every move and we can pick up where we left off.

Not unless you tell them to. Anything that books a load, sends real money, or commits a truck waits for your OK — a quick tap. The smaller stuff (researching loads, drafting invoices, replying to brokers, scheduling DOT screens) just gets done. You set where the line is.

Two weeks for one agent. Three to four weeks for the full crew. We spend the first few days watching how YOU run your fleet — your rate floors, your favorite brokers, your dunning style — then we run the agent in the background for a week before it touches anything live.

No. When DEX texts a broker, the signature says so: 'this is DEX, dispatch agent at <Your Fleet>.' Brokers know they're talking to an agent. We tried both — pretending always backfires when the broker figures it out, and they always do.

Every move is logged with the reasoning behind it. You can pull up any decision, see exactly what it did and why, and undo anything reversible. If we cause damage you can document, we cover it in the contract. The approval gates are there to catch the big stuff — and the log tells you what to tighten if anything slips.